Smarter solutions for today’s business problems.
Research and consulting dedicated to finding smarter solutions to the challenges that face your business.
With the rapid pace of modern businesses, sometimes grounding your actions, activities or plans with solid data and analysis can be overlooked. As categories and verticals continue to expand, the ability to grow or win market share becomes more challenging. Using data to gain a clear understanding of your consumer, category and the most efficient levers to pull cannot be overstated.
At Applied Knowledge, we work with our clients to help define their business problems, then provide the tools and analysis to achieve measurable outcomes that drive stronger business performance.
OUR PROCESS
Other research providers can supply their clients with data but they rarely include a plan for how to turn that data into action.
Our process starts with thoroughly understanding our clients’ unique challenges. We then source data and use it to develop a strategic plan. Once the plan is in place, we continuously measure and optimize to perfect the plan.
Understanding Goals and Obstacles
Determining where we’re starting from and where we want to go
Acquiring Information & Data
Establishing the foundation for world-class marketing and strategy
Analysis & Insights
Gaining a competitive advantage by understanding the market like no one else
Marketing & Media Planning
Building brand and portfolio plans that will fully capitalize on all market opportunities
Asset Development
Creating a portfolio of assets designed based on consumer-centric insights
Activation
Putting the plan into action; measuring, iterating, and perfecting
OUR PARTNERS
CASE STUDIES
Cannatrack
Cannatrack is the largest, most extensive cannabis consumption tracking study in the world, launched on October 17, 2018. It studies consumption and shopping behavior across medicinal and recreational cannabis industries in Canada, legal US states, Europe, and select global markets.
Bevtrack
Bevtrack is powered by the largest panel provider in the world. We will be able to draw from a total pool of over 1M consumers to ensure our data is representative and unbiased. Each month consumers will fill out an online questionnaire regarding their interactions with the category, their last consumption occasion, as well as their last shopping occasion. We will examine the performance of the total industry including beer, wine, coolers/cider and spirits (vodka, Canadian whiskey, American whiskey, gin, tequila, liqueurs, rum, cognac and scotch) and ensure our responses by category match the size of the market in Canada (as defined by % of alcohol volume).
HOW WE’RE DIFFERENT
Smart, Lean, Efficient and Nimble
We believe in solving clients’ unique problems with a unique approach. Each project is a new challenge that requires a thoughtful solution in order to make a real difference. As a small and nimble business we are able to efficiently develop and execute plans that are customized to the needs of each of our clients.
